Launching a product or service is only the beginning.
Whether the product has been on the market for a week or a century, it is extremely important to monitor how people see your offering, how your competition is reacting to your offering, and how well your organization is communicating the benefits that your product or service can provide. Ethnoscapes Global can help you and your organization keep your finger on the pulse of local and global market dynamics, as well as understand how your products and services are perceived within a competitive environment.
Typical methodologies to monitor in-market dynamics include:
- Contextual Inquiry
- Shop Along
- Journaling Activities
- In-Depth Interviews
- Dyadic and Triadic Interviews
- In-person focus groups
- Online focus groups
Example of Our Work
In the Spring of 2013, Ethnoscapes Global designed and moderated a series of online panels for a major international news and information provider in order to understand the performance of various information gathering platforms that are accessed on a daily basis by news and information broadcasters, publishers, and online publishers throughout the world. Read more, here.