Ben Willett, Ph.D. President

is a cultural anthropologist with more than 16 years of academic and market research experience. Highly adaptable and keenly interested in developing a deep understanding of the mindset of his research subjects, Ben passionately applies his anthropological experience to a wide range of research projects and industries.



Gudrun Willett, Ph.D.

has 18 years of experience conducting research on education, migration, community building, institutional culture, and consumer and b to b based market research projects. She adroitly translates anthropological approaches into real-world solutions for diverse populations in the United States, Europe, and Latin America.