Focus Groups about Products that Provide Retail Analytics and On Demand SAS

In the Winter of 2013, Ethnoscapes Global designed and moderated a series of in-person focus groups for a company that helps businesses to profitably buy, move, and sell merchandise. The company had developed a new suite of products that would provide retail analytics and on demand SAS with cloud access. Two 75 minute focus groups were organized in Minneapolis to test customers’ overall reactions to the concept and its individual components.

During these conversations, the moderator led the participants through a series of questions to identify potential product use-cases, beneficial concept modifications, concept value propositions, purchase intent and preferred pricing options.

Our client used this insight to make minor product modifications, as well as to inform marketing and pricing decisions that resulted in a highly successful product launch the following year.